Our Story

In 2022, Robert Cook founded Shoe Game Hustle LLC, a website selling sneakers and luxury apparel.

He was frustrated with the proliferation of sneaker-buying bots, counterfeit footwear, and greedy resellers forcing many customers to pay double or triple the retail price.

After experiencing negative interactions with the internet as well as brick-and-mortar resellers. He realized that there was a need for a trusted shoe and luxury apparel website. He would create a customer and financially-friendly option for popular and difficult-to-find items without the inflated pricing on other websites. 

Not carrying loads of inventory benefits the consumer by allowing us to keep prices low, as orders are placed on an as-needed basis. This concept allows SGH to keep prices low and give the customer a shopping experience like no other. SGH is your shopper when it comes to anything Sneakers. Allowing you to spend your time on the more important things in life!   

The company's goal is to become your top destination to find premium luxury apparel at a reasonable price. Let’s get back to hyping up our intricate sneaker culture once again and allow everyone to be part of the “cool kids gang”. 

We look forward to helping you find just the right sneaker!